Initial Audience Research

Initial Audience Research

When producing a film, it is important to understand who the audience for the film will be. The audience is a vital part of any film, as knowing your target audience helps you greatly when trying to market or advertise the film. To better understand the demographics that our film may appeal to, we constructed a survey; asking questions about short films, in general, and questions that relate to the themes being conveyed within our short film, 'River'.

We sent this survey out over social media, to friends and family, in order for it to reach a larger variety of different social groups.

From the statistics we can see that people from the ages of 15-21 appear to be more interested in viewing low budget films, as well as films that may represent death in a unique way. Also, these people usually find out about films through the advertisements, when watching Youtube and TV. Furthermore, most people appear to favour symbolism and surrealism within a short film, which is great as many of these attributes will be on display in 'River'.

It is apparent that we should target 'River' toward 15-21 year olds, as they consume the most media online, and our film will appear online. The actors that have been cast for 'River' are also within this age bracket, which will hopefully allow the audience to better identify and relate to the characters, and the emotions of these characters.