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Evaluation - Question 3
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What have you learned from your audience feedback? Once we had conceived of a plot, written our script and put together a shot list, we decided that it would be best to craft a pre-production survey, which we were able to do very easily using the website SurveyMonkey. We thought that this would be a great idea as it would enable us to engage with a possible audience for our film, as we were interested in knowing what kind of demographic that a film of this type may appeal to, and hear feedback from that particular demographic. We had an idea of what the main audience may consist of e.g. a more film literate audience, considering the fact that this is a short film, and more drama-heavy than a lot of mainstream films. We were also aware that they would probably be teens and younger adults, as the demographics that we wanted to portray within the film fit this age group. However, we wanted hard evidence of who, in particular, we should market the film towards, while hearing what exactly...